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Unformatted text preview: ges — to accommodate changes in actual conditions. Managers are proud of their performance, and good performances are shared with all. Summary Business plans don’t sell new business ideas to venture capitalists. Venture capitalists invest in people and ideas, not plans. A business plan, though necessary, is only a way to present information. Please remember that your plan is yours. The content and outline are not dictated by your software. You can easily omit the company chapter, for example, in an internal plan, or the marketing or personnel chapters, for that matter. The choices are yours. CHAPTER 2: PICK YOUR PLAN Make the contents of your plan match your purpose. Don’t accept a standard outline just because it’s there. There is a “classic” business plan that covers all the normal bases, and then there are strategic plans, operational plans, annual plans … all of them business plans that match their specific business purpose. You can find dozens of books on the subject, about as many websites, two or three serious software products, and courses in hundreds of business schools, adult education and continuing education schools, and community colleges. Although there are many variations on the theme, a lot of it is standard. What is a Business Plan? A business plan is any plan that enables a business to look ahead, allocate resources, focus on key points, and prepare for problems and opportunities. Business existed long before computers, spreadsheets, and detailed projections. So did business plans. Unfortunately, people think of business plans first for starting a new business or applying for business loans. They are also vital for running a business, whether or not the business needs new loans or new investments. Businesses need plans to optimize growth and development according to plans and priorities. What is a Start-up Plan? A simple start-up plan is a bare-bones plan that includes a summary, mission statement, keys to success, market analysis, and break-even analysis. This kind...
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This note was uploaded on 01/26/2014 for the course BUINESS 102 taught by Professor Unknown during the Winter '09 term at University of Phoenix.

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