Paloaltocomsushscfmid1449 contents part 1

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Unformatted text preview: ctions to this book can be found at www.paloalto.com/su/shs.cfm?id=1449. Contents PART 1: FUNDAMENTALS As you start the planning process, begin with a general view of the whole project. Review your goals and consider your options. Chapter 1: It’s About Results.................................................................................................1.1 Chapter 2: Pick Your Plan ......................................................................................................2.1 Chapter 3: Initial Assessment ...............................................................................................3.1 Chapter 4: Starting a Business ..............................................................................................4.1 Chapter 5: Growing Your Business .......................................................................................5.1 PART 2: TELL YOUR STORY A standard business plan includes company background information, history, and basic descriptions. Chapter 6: Describe Your Company ......................................................................................6.1 Chapter 7: What you Sell.......................................................................................................7.1 Chapter 8: Management Team ..............................................................................................8.1 PART 3: GATHERING INFORMATION A good plan will include useful information about your market, your customers, and the business you’re in. Chapter 9: The Business You're In .........................................................................................9.1 Chapter 10: Know Your Market ...........................................................................................10.1 PART 4: FORECASTING Forecasting is more art than science, a combination of good research, logic, simple math, and educated guessing. It's hard to forecast but it's harder to run a business without forecasting. Chapter 11: Forecast...
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This note was uploaded on 01/26/2014 for the course BUINESS 102 taught by Professor Unknown during the Winter '09 term at University of Phoenix.

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