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Unformatted text preview: s with unrealistic, idealistic, and rational assumptions. The fallacy is that people often do
not act in the predicted manner, and therefore contradict the models outcomes. In addition, in today’s
complex business environment corporations have to adjust and anticipate the needs, wants, and beliefs of
the society. So, in order to maximize profits it can be rational to be social responsible. I think that
corporations can no longer neglect issues regarding image, credibility, accountability, transparency and the
environment to remain on the competing edge....
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- Fall '13