c d wang

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Unformatted text preview: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2 1 SPATIAL CONCEPTS & THE VALUE OF GEOGRAPHICAL PERSPECTIVE Marketing, Geography & Marketing Geography 1.1 Urban Services shopping (retail), wholesaling and warehousing, offices, medical services, public utilities 1.2 Hierarchies of services Please refer to 6.2 1.3 Public & Private Sector Perspective Public subject to direct public control, usually via a local government 1. primary interest: size of facilities, relative spatial locations and extent of area served 2. centers on the operational implications of the alternative strategies in terms of efficiency with which the service is provided 3. social implications are also considered In brief, public sector serves as much people as possible at minimum level. Private 1. profit-driven 1.4 2 Overview of Retail Market & Retail Supply Spatial Concepts & the Value of Geographical Perspective Planned very controlled, all planned out • e.g. shopping mall Unplanned • e.g. retail strip (traditional street) Retail Chain 4+ stores under the same ownership • Most money made by retail chain Independent Stores • most stores are in this category • traditional, family-owned Site physical attribute of a location c D. Wang & C.Zhao, 2006 3 2 2.1 SPATIAL CONCEPTS & THE VALUE OF GEOGRAPHICAL PERSPECTIVE Distance Decay With increasing distance from a location, interaction with the location will decrease Friction of Distance the deterrent or inhibiting effect of distance on human activity Disincentive nature of distance one reason why interaction decreases with distance economic cost, in time and money, to covering distance; — the longer the distance, the greater the cost to cover it Distance Decay the rate at which a particular activity or phenomenon diminishes with increasing distance Utility the usefulness or attraction of a center to customers 2.2 Gravity Model • Spatial attraction depends on not only distance bu...
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