Wang czhao 2006 10 6 6 the geography of supply retail

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Unformatted text preview: rd that (b) established community there 6. Life style: combinations of above. Example: Yuppies • identify subgroups • target marketing 7. Consumer Behavior Important Source of Market Data: census, FSA’s, household expenditure, customers spotting c D. Wang & C.Zhao, 2006 10 6 6 THE GEOGRAPHY OF SUPPLY: RETAIL The Geography of Supply: Retail 6.1 The Major Actors • independent stores: most retailers are independent • retail chains/franchises: essentially identical • shopping center developers – enclosed, single entity – most stores are retail chain • investors: banks, insurance companies, etc. • government agencies – Taxing: constraint on consumption • planners and municipal politicians 6.2 A Typology of Urban Services Typologies of Retail A simple four-part classification 1. strip (ribbon) retail: traditional retail, for neighborhood, usually just on the street 2. planned shopping centers: most in suburban, accessible, visible • Eaton: an atypical mall: developed vertically 3. ancillary retail: retail in facilities, taking advantage of captive market • Example: underground PATH system 4. big box and power centers (nodes): clustered, highly accessible, usually near highway Definition: Power Center: an unenclosed shopping centre that usually contains three or more big box retailers and various smaller retailers with a common parking area shared among all the retailers. Definition: Node, Power Node: ≥ 2 power centers at an intersection Note: All above are physical entities — also online and other virtual modes • Example: Maps of GTA: retail strips dominate by independent stores, easy to manage, while shopping centers are around major highway • Example: Shopping malls • Example: Super-regional shopping center • Example: Pedestrian flow: store at the corner get the most traffic • Example: West Edmonton mall • Example: Bigbox: difficult to shop from one to the next (need a car) c D. Wang & C.Zhao, 2006 11 6 THE GEOGRAPHY OF SUPPLY: RETAIL Intra-Urban Retail Hierarchies(Structure) convenience store ⇒ Regional shopping malls (more on notes) Bottom Top Number of stores larg...
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This document was uploaded on 01/28/2014.

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