exam 2 revirw

But instead focus more on the office concept and

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Unformatted text preview: endency of revenue from the sugar confectionary products and enter new markets that can help increase their revenue. Hershey only has one Hershey Park and one Hershey’s Chocolate World, I think that if they made Hershey’s chocolate world available in the same cities where their retail stores are located, this will give them an edge in the entertainment industry. What are the corporate level strategies that Staples is implementing and how? o Vertical integration: staples makes their own name brand supplies and products for cheaper o Restructuring: staples is closing down stores and opening stores with smaller layouts so their customers aren’t as overwhelmed; using large warehouses to store and distribute products o Related diversification: less than 70% of revenue comes from office supplies, but everything else that is sold is related to the home/office I think...
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This note was uploaded on 01/28/2014 for the course SHR 247 taught by Professor Cardarelli during the Fall '08 term at Syracuse.

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