exam 2 revirw

Unrelated diversification restructuring vertical

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Unformatted text preview: ame price as the average candy o Gluten- free chocolate bars: focused differentiation for those on a gluten- free diet o Desert alcoholic beverage: differentiation o Broad market of anyone who enjoys a sweet cocktail o Can use chocolate or sweet candy as a drink creation o Holiday Cook Book: differentiation o Available for anyone who cooks, broad market o Any cookie/desert recipe that can use Hershey’s products o Since 75% of sales is during the holiday season, this could help increase revenue 6 Corporate Level Strategies o o o o o o Single business Dominant business Related diversification Unrelated diversification Restructuring Vertical integration The means of applying these strategies o o o o o o o o o o Internal ventures (R & D) Layoff Outsourcing Strategic partnership Franchising Licensing Joint ventures Merger or acquisition Ho...
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This note was uploaded on 01/28/2014 for the course SHR 247 taught by Professor Cardarelli during the Fall '08 term at Syracuse.

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