You never know the direction of the effect you never

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Unformatted text preview: you cant make any bigger conclusions, need a trustworthy source (if person isn’t being truthful the whole study falls apart) Survey Research • Uses questionnaires, self- reports, interviews o Why don’t you just ask people and they’ll tell you o Gathers information from lots of people o MOST COMMON METHOD o Pros: a lot of different answers, large range, quick and inexpensive o Cons: unreliable source, behavior is sometimes to complex to be captured, do people necessarily reflect the larger population, lying- social desirability (what they think you want to hear), trouble remembering Correlational Purpose: to predict and select behavior based on associations between 2 or more variables, you can utilize...
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