Ch 3 PPT Hawkins

Core the process of learning the beliefs and

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Unformatted text preview: rocess of learning the beliefs and behaviors endorsed by one’s own culture is Enculturation. Enculturation Acculturation is the process of learning the value system and behaviors of another culture. Changes in American Cultural Values Changes Self-Oriented Values Objectives/approaches to life society finds Objectives/approaches desirable. desirable. 3-4 Changes in American Cultural Values Environment-Oriented Values Prescribe a society’s relationship to its economic and technical as well as its physical environment. physica...
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This note was uploaded on 01/27/2014 for the course MKTG 312 taught by Professor Staff during the Spring '08 term at George Mason.

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