Unformatted text preview: rocess of learning the beliefs and behaviors
endorsed by one’s own culture is Enculturation.
Acculturation is the process of learning the value
system and behaviors of another culture. Changes in American Cultural Values
Objectives/approaches to life society finds
desirable. 3-4 Changes in American Cultural Values
Prescribe a society’s relationship to its
economic and technical as well as its
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This note was uploaded on 01/27/2014 for the course MKTG 312 taught by Professor Staff during the Spring '08 term at George Mason.
- Spring '08