303reviewsheetexam3 - PSYCH 303 Winter 2008 Review Sheet...

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PSYCH 303 Winter 2008 Review Sheet: Exam Three 3/24 Lecture on Surveys (Chapter 7) self-report data response set social desirability U of M survey of consumers questionnaire design things to avoid overloading working memory Double-barreled questions Loaded questions Negative wording Yea-saying and nay-saving Push polls Anchoring effects Order effects Advantages and disadvantages of closed vs. open ended questions Types of rating scales Effects of different reference periods Advantages/disadvantages of questionnaires and interviews Focus groups Panel studies The Panel Study of Income Dynamics (PSID) Confidence intervals Margin of error Probability sampling and non-probability sampling Simple random sampling Stratified random sampling Quota sampling Convenience sampling Sampling frame Response rate Consumer reports survey of psychotherapy (Seligman paper) Efficacy studies of therapy vs. survey method (advantages/disadvantages of each) 3/31 Lecture: Case studies Little Hans Oedipus complex Parsimony
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