ISOM2030_L16_Oct31_Cases_Discusssion

If you were running vuitton why do you think it would

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Unformatted text preview: es? If you were running Vuitton, why do you think it would be important to prevent Google from selling your brand name as a search term? Is there any way Google’s actions could be beneficial to your business? (Case study assignment from “Managers and the Legal Environment”, Bagley and Savage, 2006) 10/29/13 Tr ademar ks Take On New Impor tance in Inter net Er a - NYTimes.com Reprints T h i s co p y i s fo r yo u r p e rso n a l , n o n co m m e rci a l u se o n l y. Y o u ca n o rd e r p re se n ta ti o n -re a d y co p i e s fo r d i stri b u ti o n to yo u r co l l e a g u e s, cl i e n ts o r cu sto m e rs h e re o r u se th e " Re p ri n ts" to o l th a t a p p e a rs n e xt to a n y a rti cl e . V i si t www.n ytre p ri n ts.co m fo r sa m p l e s a n d a d d i ti o n a l i n fo rm a ti o n . Ord e r a re p ri n t o f th i s a rti cl e n o w. Fe b ru a ry 2 0 , 2 0 1 2 Trademarks Take On New Importance in Internet Era By STEPHANIE STROM PRI NCET ON, N.J. — As a serial snack- food entrepreneur, Warren Wilson is no stranger to the challenges of running a business. I n the early day s of his first enterprise, selling funnel cakes at fairs, there was the time when, tired of losing money on inclement day s, he bought weather insurance — and proceeded to lose ev en more money than...
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