Like milk chocolate bar the combination of pretzel

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: annot be registered as a trademark because it is a generic term. “Like ‘milk chocolate bar,’ the combination of ‘pretzel’ and ‘crisp’ gains no meaning as a phrase ov er and abov e the generic meaning of its constituent terms,” the company wrote in a 201 0 motion. T he dispute is still pending with the trademark office’s trial board. over - pr etzel- cr isps- shows- value- of- a- br and.html?_r = 0&pag ewanted= pr int MORE IN BUSINES Microcredi Read More » 1/4 10/29/13 Tr ademar ks Take On New Impor tance in Inter net Er a - T rademarks, which are names or sy mbols associated with a specific company or product, can be tremendously v aluable to companies building a brand. T hink of Kimberly - Clark’s Kleenex facial tissues or Nike’s swoosh logo. Brand ex perts and trademark lawy ers say the v alue of simple, easily understood brand names has escalated in the I nternet era because consumers are more likely to find such products while doing searches on the Web. “Y ou’d rather hav e a name like Mov iefone than one like Fandango because that’s what someone...
View Full Document

This document was uploaded on 01/28/2014.

Ask a homework question - tutors are online