ISOM2030_L16_Oct31_Cases_Discusssion

Meanwhile sales of rold gold pretzel products hav e

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Unformatted text preview: tzel, it would be the No. 6 play er. Retail sales of Pretzel Crisps are growing quickly and last y ear ex ceeded $1 00 million, according to Princeton Vanguard. Meanwhile, sales of Rold Gold pretzel products hav e decreased slightly ov er the last couple of y ears. Frito- Lay has tried unsuccessfully to sell its own flat pretzels. For about three months in 2008, shoppers at some 5 0 Sam’s Clubs could buy box es of Rold Gold Pretzel Chips, which looked something like a window frame. Later, the company offered Rold Gold Pretzel Wav es, a ruffled flat pretzel, which were more widely distributed and came in a v ariety of flav ors. Neither product is still being sold. T he Wilsons hav e long been snack peddlers. Mr. Wilson’s first v enture was in 1 969, when he set up a stall at the Allentown Fair and began making funnel cakes based on his grandmother’s recipe. Somewhat to his surprise, “we did really well,” Mr. Wilson said. Fiv e y ears later, he had enough money to open a retail outlet, Pennsy lv ania Dutch T reats, selling coffee, omelets and funnel cakes in the food court at the Paramus Park Mall in New Jersey . Nex t door was a Baskin- Robbins where the future Mrs. Wilson was scooping ice cream to supplement her earning...
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This document was uploaded on 01/28/2014.

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