3.4 Collaboration in Supply Chain•Plan (visibility, simulation, optimization)•Source (short lead times, flexibility)•Make (production visibility, rapid problem solving)•Deliver (automated supplier-managed inventory replenishment, global visibility)•Collaborative Product Design•Collaborative Transportation Management–Among seller, buyer, and carrier–Participants sharing key demand and supply information, assets(e.g. trucks, warehouses) where feasible, ideasand capabilities to improve performance of overall transport planning and execution41
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•Collaborative Planning, Forecasting and Replenishment (CPFR)•___________________________________ (VMI)–Buyer of a product provides certain information to a supplier (vendor)of that product. The supplier takes full responsibility for maintaining an agreed inventoryof the material, usually at the buyer's consumption location (usually a store).–Risk sharing–If inventory not sold, (1) supplier (vendor) will repurchase the product from the buyer (retailer); or (2) retailer possesses the product but not own it, only houses (and assists the sale of) the product in exchange for predetermined commission / profit42E.g. Retailer Å----------ÆManufacturer