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Unformatted text preview: 5 EVG .60 ** .44 MP IEC ** .58 .55 ** .55 .48 ** .55 .55 ** .52 .73 ** .54 .76 .54 .48 .08 * .17 -.04 .03 .10 .15 -.01 -.13 .02 -.11 -.04 -.04 -.09 -.20* .10 -.18* ***p<0.01, **p<0.05, INTERNATIONAL JOURNAL OF BUSINESS STRATEGY, Volume 11, Number 2, 2011 89 In Table 2, the descriptive statistics and correlation matrix for all variables are presented. With respect to potential problems relating to multicollinearity, variance inflation factors (VIF) were used to provide information on the extent to which non-orthogonality among independent variables inflates standard errors. The VIFs range from 1.24 to 6.77, well below the cut-off value of 10 as recommended by Neter, Wasserman and Kutner (1985), meaning the independent variables are not correlated with each other. Therefore, there are no substantial multicollinearity problems encountered in this study. TABLE 3 RESULTS OF REGRESSION ANALYSIS OF DYNAMIC GLOBAL MARKETING STRATEGY a Independent Variables CII FMC DCB ECR VMC Dependent Variables 1 FSV .129 (.099) .243* (.125) -.118 (.108) .112 (.117) .268** (.107) MMU CII x MMU FMC x MMU DCB x MMU ECR x MMU VMC x MMU FC .469*** (.126) -.340*** (.129) FA Adjusted R a 2 .409 2 FSV 3 CPE -.060 (.103) .274** (.125) -.146 (.115) .306*** (.117) .005 (.100) .483*** (.075) -.028 (.104) .087 (.120) -.031 (.103) .199* (.103) -.131 (.099) -.163 (.116) .315*** (.110) .577 -.092 (.083) .299*** (.106) .023 (.091) .492*** (.099) .093 (.091) .129 (.109) .067 (.106) .580 4 CPE -.066 (.096) .305*** (.116) .341*** (.108) .240** (.109) .094 (.093) -.047 (.070) -.045 (.097) -.024 (.112) .553*** (.096) -.375*** (.096) -.069 (.092) -.053 (.103) -.071 (.108) .632 5 MAS -.114 (.099) .111 (.125) -.172 (.108) .555*** (.117) .250** (.107) .102 (.129) .276** (.126) . 411 6 MAS -.321*** (.107) .195 (.130) -.139 (.120) .688*** (.122) .044 (.104) .335*** (.078) -.069 (.108) .129 (.124) .103 (.107) .205* (.107) -.168 (.103) .166 (.114) .222* (.120) .543 7 MAQ .078 (.086) -.190* (.109) -.130 (.094) .451*** (...
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