929 956 695 852 809 863 784 885 778 896 759 852 643

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Factor Loadings Cronbach Alpha .929-.956 .695-.852 .809-.863 .784-.885 .778-.896 .759-.852 .643-.922 .708-.881 .849-.905 .790-.893 .845-.933 .727-.836 .719-.913 .981-.981 .928-.961 .844-.941 .959-.959 .842-.933 .958 .862 .909 .856 .843 .868 .745 .812 .854 .800 .845 .712 .759 .960 .943 .887 .912 .858 3.4 Statistical Technique All variables are the metric scales, thus the Ordinary Least Square (OLS) regression analysis is appropriate statistical technique to investigate the hypothesized associations and estimate coefficients affecting of the dynamic global marketing strategies, marketing outcomes and firm survival (Hair, Black, Babin, Anderson and Taltham, 2006). The established research models were presented as follows: Equation 1: CPE = β01 + β1Fc + β2Fa + β3CII + β4FMC + β5DCB + β6ECR + β7VMC + β8MMU+ β9 (CII*MMU) + β10 (FMC*MMU) + β11 (DCB*MMU) + β12 (ECR*MMU) + β13 (VMC*MMU) + β14 (FSV*MMU) + ε Equation 2: MAS = β02 + β15Fc + β16Fa + β17CII + β18FMC + β19 DCB + β20ECR + β21VMC + β22MMU + β23 (CII*MMU) + β24 (FMC*MMU) + β25 (DCB*MMU) + β26 (ECR*MMU) + β27 (VMC*MMU) + β28 (FSV*MMU) + ε Equation 3: MAQ = β03 + β29Fc + β30Fa + β31CII + β32FMC + β33DCB + β34ECR + β35VMC + β36MMU + β37 (CII*MMU) + β38 (FMC*MMU) + β39 (DCB*MMU) + β40 (ECR*MMU) + β41 (VMC*MMU) + β42 (FSV*MMU) + ε Equation 4: ME = β04 + β43Fc + β44Fa + β45CPE + β46MAS + β47MAQ + ε Equation 5: MP = β05 + β48Fc + β49Fa + β50CPE + β51MAS + β52MAQ+ β53ME + ε Equation 6: FSV = β06 + β54Fc + β55Fa + + β56CII + β57FMC + β58DCB + β59ECR + β60VMC + β61MMU + β62 (CII*MMU) + β63 (FMC*MMU) + β64 (DCB*MMU) + β65 (ECR*MMU) + β66 (VMC*MMU) + β67 (FSV*MMU) + β68ME + β69MP + ε Equation 7: CII = β07 + β70Fc + β71Fa + β72EVG + β73IEC + β74ATG + β75VCF + β76TAC + INTERNATIONAL JOURNAL OF BUSINESS STRATEGY, Volume 11, Number 2, 2011 88 β77 (EVG*TAC) + β78 (IEC*TAC) + β79 (ATG*TAC) + β80 (VCF*TAC) + β81IEX + β82 (EVG*IEX) + β83 (IEC*IEX) + β84 (ATG*IEX) + β85 (VCF*IEX) + ε Equation 8: FMC = β08 + β86Fc + β87Fa + β88EVG + β89IEC + β90ATG + β91VCF + β92TAC + β93 (EVG*TAC) + β94 (IEC*TAC) + β95 (ATG*TAC) + β96 (VCF*TAC) + β97IEX + β98 (EVG*IEX) + β99 (IEC*IEX) +β100 (ATG*IEX) + β101 (VCF*IEX) + ε Equation 9: DCB = β09 + β102Fc + β103Fa + β104EVG + β105IEC + β106ATG + β107VCF + β108TAC + β109 (EVG*TAC) + β110 (IEC*TAC) + β111 (ATG*TAC) + β112 (VCF*TAC) + β113IEX + β114 (EVG*IEX) + β115 (I...
View Full Document

This document was uploaded on 01/28/2014.

Ask a homework question - tutors are online