In t bloch g d upah v a zeithaml editors services

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: . Disaster Containment Strategies. The Journal of Business Strategy, 10: 26-30. Silpakit, Patriya. and Fisk, Raymond P. 1985. Participatizing The Service Encounter: A Theoretical Framework. In T. Bloch, G. D. Upah, V. A. Zeithaml, editors, Services Marketing in a Changing Environment. Chicago, Illinois: American Marketing Association, 117-121. Slater, Stanley F. and Narver, John C. 1995. Market orientation and the learning organization. Journal of Marketing, 59: 63-74. Smith, Brian. 2007. Excellence in medical marketing: Origins, definition and Precursors. Journal of Medical Marketing, 7: 25 – 32. Stuart-Kregor, Paul. 2006. Marketing master class: Are pharmaceutical (or health care) companies achieving true “marketing excellence?” Journal of Medical Marketing, 6(1): 19-30. INTERNATIONAL JOURNAL OF BUSINESS STRATEGY, Volume 11, Number 2, 2011 100 Teece, David J., G. Pisano and A. Shuen. 1997. Dynamic Capabilities and Strategic Management. Strategic Management Journal, 8(7): 509-533. Teece, D. J. and Pisano, Gary. 1994. The Dynamic Capabilities of Firms: An Introduction. Industrial & Corporate Change, 3(3): 537-55. Theodosiou, Marios. and Katsikeas, Constantine S. 2001, Factors influencing the degree of international pricing strategy standardization of multinational corporations. Journal of International Marketing, 9(3): 118. Thipsri, Naphat and Ussahawanitchakit, Phapruke. 2009. An Empirical Assessment of NPD Strategies of Thai Electronics Business: How Do the Strategies Affect Market Outcomes? International Journal of Business Strategy, 9(2): 69-90. Townsend, Janell D., Yeniyurt, Sengun., Deligonul, Z Seyda., Cavusgil, S.Tamer. 2004. Exploring the Marketing Program Antecedents of Performance in a Global Company. Journal of International Marketing, 12(4):1–24. Tsai, Shu-Pei. 2005. Integrated marketing as management of holistic consumer experience. Business Horizons, 48: 431-441. Tuten, Tracy L. and Urban. David J. 2001. An expanded model of business-to-business partners...
View Full Document

Ask a homework question - tutors are online