Journal of marketing management 135 431 45 hunt shelby

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Unformatted text preview: OF BUSINESS STRATEGY, Volume 11, Number 2, 2011 97 Hunt, Shelby D. 1997. Competing through relationships: grounding relationship marketing in resource-advantage theory. Journal of Marketing Management. 13(5): 431-45. Hunt, Shelby D. and Arnett, Dennis B. 2003. Resource-advantage theory and embeddedness: explaining R-A theory’s explanatory success. Journal of Marketing Theory and Practice, 11(1): 1-17. Hunt, Shelby D. and Morgan, Robert M. 1995. The comparative advantage theory of competition. Journal of Marketing. 59: 1-15. Hurley, Robert F and Hult, Tomas M. 1998. Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination. Journal of Marketing, 62(7): 42-54. Jadesadalug, Viroj and Ussahawanitchakit, Phapruke. 2009. Building Innovative Creation Efficiency of Furniture Business in Thailand: And Empirical Research of its Antecedents and Consequences. International Journal of Strategic Management, 7(3): 36-58. Jagersma, Pieter Klaas. 2006. Strategic marketing and the global banking industry: elements of excellence. Journal of Business Strategy, 27(4): 50-59. Javalgi, Rajshekhar G., and White, D. Steven 2002. Strategic challenges for the marketing of services Internationally. International Marketing Review, 19(6): 563–581. Jaworski, Bernard., Kohli, Ajay K. and Sahay, Arvind. 2000. Market driven versus driving Markets. Academy of Marketing Science, 28(1): 45-54. Jirawuttinunt, Sumittra and Ussahawanitchakit, Phapruke. 2011. Effects of Marketing Adaptation Strategy on Customer Response, Marketing Excellence and Market Performance of Food product Business in Thailand. International Journal of Business Strategy, 11(1) : 1-16 Johne, Axel. 1999. Using Market Vision to Steer Innovation. Technovation, 19: 203-207. Jones, Marc T. 2002. Globalization and organizational restructuring: A strategic Perspective. Thunderbird International Business Review, 44(3): 325-351. Johansson, Johny K. 2000. Global Marketing: foreign entry, local marketing & global management. Boston: Irwin McGra...
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