Marketing performance is measured by sales growth

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: new scale including five-item scale. Marketing Performance is measured by sales growth, profitability, market share, ability to introduce innovation, customer satisfaction, and customer acceptance. This construct is developed as a new scale including five-item scale. Executive Vision for Globalization is measured by the Idealized goal focusing on an adjustment of strategy and policy to get better fit with globalization. This construct is developed as a new scale including five-item scale. International Entrepreneur Culture is measured by firm expressing to initiate, risk taking, exploring new opportunities, and performing proactiveness action. This construct is developed as a new scale including five-item scale. Advance technology growth is measured by the perceptions of forward changes in IT environment, innovation, and communication system. This construct is adapted from Konthong and Ussahawanitchakit (2010). Volatile competition forces is measured by the unpredictability external events that may affect the competitive environment, number of competitors and difficult to predict of strategic moves. This construct is adapted from Chuntarung and Ussahawanitchakit (2010). Technology adaptation competency is measured by the activities of adopted and changed technology in business operations; emergence of an ideology-free world as a global competition. This construct is developed as a new scale including five-item scale. International experience is measured by firm continually exports all local markets, high skillful and expertise staffs who can respond to customers’ needs and wants and social factors in the international markets efficiency. This construct is adapted from Kaleka and Berthom (2006). Market munificence is measured by the extent to which the environment provides sufficient resources for firms. This construct is adapted from Tang (2008). Control Variables consist of firm capital and firm age. Firm capital was measured by the money or asset on investment operation in organization (0 = 10,000,000 Baht or less than 10,000,000 B...
View Full Document

Ask a homework question - tutors are online