Mcdougall 1989 and bloodgood et al 1996 found that

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Unformatted text preview: ons (McDougall and Oviatt, 2000). McDougall (1989) and Bloodgood et al. (1996) found that international new ventures de-emphasize a distribution and marketing strategy. Bloodgood et al. (1996) found a positive and marginally significant relationship between international entrepreneurship and firm incomes. Oviatt and McDougall (1995) connected international entrepreneurship to market share, while Zahra et al., (2000) related international entrepreneurship to technological learning and acquisition of new knowledge. Firms with principal founders drawn from managerial parental backgrounds were significantly more likely to export than firms with other types of founders. Also, its consequences are associated with organizational survival, growth, and performance (Hitt et al., 2005). As mentioned above, international entrepreneurial culture tends to gain greater dynamic global marketing strategy. Therefore, the hypothesis is proposed as follows: Hypothesis 12: The higher the international entrepreneurial culture is, the more likely that firms will gain greater (a) continuous innovation improvement, (b) flexiblemarketing channel focus, (c) diversified customer behavioral learning, (d) effective customer response orientation, and (e) valuable marketing communication proactiveness. 2.9 Advanced Technology Growth Advanced Technology growth is defined as the skip advance and speed of forward change of technology associated with new technology products with an impact on firm operation procedures (Glazer and Weiss, 1993). Firms must face technology changes in the growth of technology enterprise from external organizations continued (Allred and Swan, 2004). Moreover, technological network is higher for status and degree of internationalization new firms that spend high with R&D (Zahra et al., 2000). Hence, the firms will scan the environment and then filter and consider novel technologies so as to suggest future actions. In addition, technological innovation is strongly supported global marketing (C...
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This document was uploaded on 01/28/2014.

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