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Unformatted text preview: ons (McDougall and Oviatt, 2000). McDougall (1989) and Bloodgood et al. (1996) found that
international new ventures de-emphasize a distribution and marketing strategy. Bloodgood et al. (1996)
found a positive and marginally significant relationship between international entrepreneurship and firm
incomes. Oviatt and McDougall (1995) connected international entrepreneurship to market share, while
Zahra et al., (2000) related international entrepreneurship to technological learning and acquisition of new
knowledge. Firms with principal founders drawn from managerial parental backgrounds were significantly
more likely to export than firms with other types of founders. Also, its consequences are associated with
organizational survival, growth, and performance (Hitt et al., 2005). As mentioned above, international
entrepreneurial culture tends to gain greater dynamic global marketing strategy. Therefore, the
hypothesis is proposed as follows:
Hypothesis 12: The higher the international entrepreneurial culture is, the more
that firms will gain greater (a) continuous innovation improvement, (b) flexiblemarketing channel
focus, (c) diversified customer behavioral learning, (d) effective customer response orientation,
and (e) valuable marketing communication proactiveness.
2.9 Advanced Technology Growth
Advanced Technology growth is defined as the skip advance and speed of forward change of technology
associated with new technology products with an impact on firm operation procedures (Glazer and Weiss,
1993). Firms must face technology changes in the growth of technology enterprise from external
organizations continued (Allred and Swan, 2004). Moreover, technological network is higher for status
and degree of internationalization new firms that spend high with R&D (Zahra et al., 2000). Hence, the
firms will scan the environment and then filter and consider novel technologies so as to suggest future
actions. In addition, technological innovation is strongly supported global marketing (C...
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This document was uploaded on 01/28/2014.
- Spring '14
- The Land