Review of business research 5 46 54 ussahawanitchakit

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Unformatted text preview: hip formation and success. Industrial Marketing Management, 30: 149-64. Ussahawanitchakit, Phapruke. 2007. Effects of E-Commerce on Export Marketing Strategy and Performance: An Empirical of Thai Firms. Review of Business Research, 5: 46-54. Ussahawanitchakit, Phapruke, Intakhan, Phaithun and Sumritsakun, Chaiyot. 2009. Globalization on accounting: an empirical study of accounting executives in Thai Listed Firms. International journal of business research, 10(1): 1-15. Yoon, Eunsang, Guffey, Hugh J., and Kijewski, Valerie. 1993. The Effects of Information and Company Reputation on Intentions to Buy a Business Service. Journal of Business Research, 27: 215-228. Youngdahl, William E., Kellogg, Deborah L., Nie, Winter and Bowen, David E. 2003. Revisiting Customer Participation in Service Encounters: Does Culture Matter? Journal of Operation Management, 21(1): 109120. Zahay, Debra. and Griffin, Abbie. 2004. Customer Learning Processes, Strategy Selection, and Performance in Business-to-Business Service Firms. Decision Sciences, 35(2): 169-204. Zahra, Shaker A. and Garvis, Dennis M. 2000, International Corporate Entrepreneurship and firm performance: the moderating effect of international environmental hostility. Journal of Business Venturing, 15(5): 469-492. Zahra, Shaker A., Ireland, Duane R., and Hit, Michael A. 2000. International expansion by new venture firms: International diversity, mode of market entry, technological learning and performance. Academy of Management Journal, 43(5): 925-950. Zhang, Qingyu, Vonderembseand, Mark A and Lim, Jeen-Su. 2002. Value chain flexibility: a dichotomy of competence and capability. International Journal of Production Research, 40(3): 561 - 583. Zou, Shaoming and Cavusgil, Tamer S. 1996. Global Strategy: A Review and an Integrated Conceptual Framework. European Journal of Marketing, 30(1): 52-69. INTERNATIONAL JOURNAL OF BUSINESS STRATEGY, Volume 11, Number 2, 2011 101 Zou, Shaoming and Cavusgil, Tamer S. 2002. The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance. Journal of Marketing, 66: 40-56. AUTHOR PROFILES: Kittichai Akkrawimut earned his M.S. from National Institute of Development Administration (NIDA), Thailand, in 2002. Currently, he is a Ph.D. (Candidate) in Management at Mahasarakham Business School, Mahasarakham University, Thailand. Dr. Phapruke Ussahawanitchakit earned his Ph.D. from Washington State University, USA in 2002. Currently, he is an associate professor of accounting and Dean of Mahasarakham Business School, Mahasarakham University, Thailand. INTERNATIONAL JOURNAL OF BUSINESS STRATEGY, Volume 11, Number 2, 2011 102 Copyright of International Journal of Business Strategy is the property of International Academy of Business & Economics (IABE) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use....
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