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Unformatted text preview: a study that is unique in terms of people places and time may not be generalizable to other people, places and time. Pew: Polls fail to account for cellphoneonly users
Pew: Polls fail to account for cellphoneonly users
CTIA SmartBrief | 09/26/2008
Many of the glut of presidential polls might be skewed by a couple of points or so because they fail to account… Questions to Ask
Questions to Ask Who is included in the study? What does the sample look like? Where is the study done? What company, environment, region, country When is the study done? What time of year, season, cycle, year, decade Not enough to say its different: Use critical thinking to ask does it matter? Ask WHY you might expect the found relationships would be different for you, your employees, your company....
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