subscription revenue offering premium services

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Unformatted text preview: paid-for video contents (movie clips, TV sales paidshows, etc.) subscription revenue: offering premium services subscription Other suggestions: how to build up switching cost to lock-in customers, Other lockhow to build entry barriers, etc. To implement the solutions above, what primary activities and support To support activities in the value chain model should YouTube.com focus on? Tech dev Tech sales/marketing: marketing YouTube as a unique (differentiated) sales/marketing: experience from other sites Remember, there is no one “right” answer in case analysis. Jai Son, C.391...
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This note was uploaded on 01/30/2014 for the course COMM 391 taught by Professor Kafuimonou during the Fall '13 term at University of British Columbia.

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