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Unformatted text preview: paid-for video contents (movie clips, TV
subscription revenue: offering premium services
Other suggestions: how to build up switching cost to lock-in customers,
lockhow to build entry barriers, etc.
To implement the solutions above, what primary activities and support
activities in the value chain model should YouTube.com focus on?
sales/marketing: marketing YouTube as a unique (differentiated)
experience from other sites
Remember, there is no one “right” answer in case analysis.
Jai Son, C.391...
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This note was uploaded on 01/30/2014 for the course COMM 391 taught by Professor Kafuimonou during the Fall '13 term at University of British Columbia.
- Fall '13