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Unformatted text preview: such sites provide the online equivalent
of comfy chairs. The trouble is that, so far, there is no
equivalent of the overpriced coffee that brings in the money
and pays the bills. (from the Economist, August 31, 2006)”
Jai Son, C.391 Case Analysis Example: YouTube
Develop possible revenue models
ads should be targeted more accurately (e.g., collaborative filtering)
to charge higher prices for paid-for advertisements
paidsales revenue: selling...
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This note was uploaded on 01/30/2014 for the course COMM 391 taught by Professor Kafuimonou during the Fall '13 term at University of British Columbia.
- Fall '13