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Unformatted text preview: to support “why”)
2. Use the analysis to justify importance of identified issues:
“Customers have a high level of bargaining power because
YouTube has not built up switching cost. Customers will switch to
other service providers like Google Video and Metacafe if YouTube
can not generate large revenues soon because the quality of
service (e.g., bandwidth) will be degraded.”
Jai Son, C.391 Case Analysis Example
“STARBUCKS has comfy chairs, but they don't charge
people for sitting in them,” says Tom McInerney, the boss
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This note was uploaded on 01/30/2014 for the course COMM 391 taught by Professor Kafuimonou during the Fall '13 term at University of British Columbia.
- Fall '13