Use the analysis to justify importance of identified

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Unformatted text preview: to support “why”) why” 2. Use the analysis to justify importance of identified issues: “Customers have a high level of bargaining power because YouTube has not built up switching cost. Customers will switch to to other service providers like Google Video and Metacafe if YouTube can not generate large revenues soon because the quality of service (e.g., bandwidth) will be degraded.” degraded.” Jai Son, C.391 Case Analysis Example “STARBUCKS has comfy chairs, but they don't charge people for sitting in them,” says Tom McInerney, the boss them,” McInerney, an...
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This note was uploaded on 01/30/2014 for the course COMM 391 taught by Professor Kafuimonou during the Fall '13 term at University of British Columbia.

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