ADMS 1010 Week 7 Retail and Consumers Winter 2013

Jim love adms 1010 11 success 1884 launch of the

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Unformatted text preview: 1869 selling from a storefront on Yonge Street in Toronto – selling low priced clothes and goods Jim Love ADMS 1010 10 Disrup>ve Innova>on Three fundamental policies •  Cash only •  One price system – eliminated bargaining •  Guarantee of sa>sfac>on – “Goods sa>sfactory or your money refunded.” Jim Love ADMS 1010 11 Success •  1884 launch of the Eaton’s catalogue •  1884 – first factory in Toronto •  1890’s – buying offices in London and Paris •  Early 20th Century Eaton’s goes na>onal with a store in Winnipeg – home of the Hudson’s Bay Company Jim Love ADMS 1010 12 Further Expansion •  Timothy Eaton died in 1907 and son John Craig Eaton expands –  Factories in Montreal, Winnipeg and Hamilton –  Buying offices in Europe, US and Japan –  Mail order departments in Saskatoon, Regina and Moncton between 1916 and 1919 •  R.Y. Eaton –  Takes over one of the largest corpora>ons in Canada – John Craig’s sons are too young Jim Love ADMS 1010 13 Robert Young Eaton “When you own a business yourself, it is easy to be lenient, to grant larg...
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