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Unformatted text preview: Raymie Mckerrow Four Main Periods of development 1900-1920: little support No institutional support Pivotal Pub #1 :1915 “public speaking”-Broke the mold of elocutionists NCA (National Communication Association) & QJS- Quarterly journal of speech 1920-1940: Rapid Growth Cornell school- First Graduate program on rhetoric Pivotal Pub #2: “Studies in honor of James A Winans” First Non-text book. 1940-1965: Consolidation & Expansion 1. Consolidations Pivotal Pub #3: 1943 Brigance Snapshot of current practices Expansion of rhetoric: Donald Bryant: Sales, Marketing and PR Kenneth Burke: All discourse Chaim Perelman: Reason about beliefs R. Weaver: Values and Language 1965- Beyond Pivotal Pub #4 Ed black “rhetorical criticism” Explosion methods New left and Ideological criticism Derrida, Fouralt, Mckerrow....
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This note was uploaded on 04/08/2008 for the course COMM 2064 taught by Professor Jimkuypers during the Spring '08 term at Virginia Tech.
- Spring '08
- Mass Communication