Chapter 09

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Unformatted text preview: ector, GFMC is considering conducting a marketing survey to determine customer attitudes toward the Vector and better predict the likelihood of strong sales. The marketing survey would give one of two results—a positive attitude or a negative attitude toward the design. GFMC has used this marketing survey for other vehicles. For vehicles that eventually had strong sales, the marketing survey indicated positive attitudes toward the design 70% of the time and negative attitudes 30% of the time. For vehicles that eventually had moderate sales, the marketing survey indicated positive attitudes toward the design 20% of the time and negative attitudes 80% of the time. Assuming GFMC conducts such a survey, construct a decision tree to to determine how the company should p...
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This document was uploaded on 01/31/2014.

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