comm final review

comm final review - Becca's Communications 110 Final Study...

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Becca’s Communications 110 Final Study Guide Media as Environment: The social impact of media as technologies ~Annabelle Sreberny-Mohammadi: “Forms of Media as Ways of Knowing” •3 definitive components of oral communication: ethos, pathos, and logos •two epochs of written communication: chirographic= by hand; first epic of written communication, and typographic= printed;continuation of things written by hand •effects of print on culture in Europe: Protestant religion, reading in private. • Sensory perception and its relationship to different forms of media (ear/oral; eye/print): oral community is close knit, defined by space VS print which is tied to Capitalism and democracy, which are predicated on individual actors in a market place competing against each other. Also in print culture, is the progressive nature, idea that the goal in Capitalism is to accumulate MORE. *Individualism= important in defining the printing culture because they read things in print by choice, opinion, ability to read in private . ~ Harold Innis: “Media and Ancient Empires” • technological determinism: the theory that technology determines society. Ex: if you have TV as the main medium in society, your world will look like this, versus if stone is the main medium, your society will look like this. • space-binding bias: A communication medium that is bound by space; i.e. A message written in stone will stand the test of time since stone is very permanent and durable. However, that fact that stone is space binding limits its circulation since people must go to it to read the message. • time-binding bias: bound by time with strong emphasis of tradition and history; i.e. Papyrus, which is easy to be passed around (circulated), and supports “lightness of thought”. Papyrus, however, is time binding means that it will not stand the test of time like stone would. ~McLuhan’s technological approach to communication: “Understanding Media” •technological determinism: •space-binding vs. time-binding media •McLuhan’s idea of the four time periods in human history: 1.) oral; close knit, small community 2.) written; made people think in a more global sense 3.) print; about ration- ality, thought 4.)electronic; obliterates print with flashes of images, verisimilitude (looks like the real experience; TV) builds tribes to interpret the message together •global village: go to your living room as a family to see what is happening in the world on TV, the way people communicate w/ each other tells you about social communica- tion. •meaning of the term “the medium is the message”: What is said is less important than how (what medium) is used to say it. •hot media vs. cold media: A
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This note was uploaded on 04/08/2008 for the course COMM 110 taught by Professor Turk during the Fall '07 term at Lake Forest.

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comm final review - Becca's Communications 110 Final Study...

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