14 social categorization

cognion results race vs tongue friend selec on 5

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Unformatted text preview: Jribu0on Who made cookies for their friends? Expecta0ons of Reciprocity Which one of these kids would share their lunch with you? An implicit measure: The Implicit Awtude Test (IAT) hIps://implicit.harvard.edu/implicit/demo/selectatest.html Why use implicit measures? Self- report measures assume honesty of report as well as full introspec0ve access But children as young as age 6 appear to ‘self censor’ self- reported ethnic awtudes (Rutland et al, 2005) Implicit measures appear to tap into an independent construct that is generally a beIer predictor of behavior in socially charged contexts (Greenwald et al, in press) LeN Response The Implicit Association Test (Greenwald, McGhee, & Schwartz, 1998) Facilita0on & Inhibi0on: To the extent that you are posi-vely associated with...
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This document was uploaded on 01/30/2014.

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