Ashley HeilEnglish 200 – Annotated BibliographiesHooft, Katrien. "Recent Study Concludes: Less Bulk-production and Increased Importance ofNiche Markets in the Netherlands." Dutch Farm Experience. N.p., 4 Sept. 2013. Web. 04 Nov. 2013.After a recent study in the Netherlands, Katrien van’t Hooft a large animal veterinarian argues that farmers who yield lower bulk-production levels are key players in raising awareness about different niche dairy markets throughout the world. “Niche markets are growing in importance due to consumer preference, demand for fresh produce, and supermarkets wanting to distinguish themselves.” Since the 1960s farmers through the developing nations have been forced to upscale their farms if they wanted to stay in business. This up-scaling process caused over 90% of all farms to vanish from production. The ultimate world goal was to increase production of milk while lowering the price of the commodity. The issue is these large farms prevent new competitors from entering the market and that is why niche marketing is vital in ensuring that new people have an opportunity to farm on a smaller production scale. Niche dairy markets require the farm’s owner to have a high level of expertise and knowledge in the market they choose to enter.