1BUS25 Sample Report FORMAT

1BUS25 Sample Report FORMAT - Alice Temperley THIS REPORT...

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1 Alice Temperley
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2 “…extending the line to include home ware, travel accessories, menswear and childrenswear” ( Temperley Bio ). Temperley owes a lot to husband Lars von Bennigsen, who helped her start the business. At its inception, the pair was not yet married, and Bennigsen worked as an investment banker. He assisted with technical aspects of establishing the business and it became so consuming he left his job to become co-owner of Temperley London. They eventually married in 2002, and had their first child in 2008. A 2010 Telegraph article addressed their partnership, “A lice is the designer, and responsible for all creative and aesthetic decisions, while Lars oversees all the financial and contractual matters. ‘We have separate offices and separate managers so there’s not really a crossover,’ says Alice. ‘But we have the same focus. Two brains that work very differently are better than one’” (Fellowes). Of course the business wouldn’t be so successful without Temperley’s immense talent. Her achievements are highlighted on the Alice by Temperley website, Temperley has won many awards from a young age including the Award for Innovation from Central Saint Martin’s, English Print Designer of the Year 1999 at Indigo Paris, Glamour Magazine Designer of the Year Award, the Elle Magazine Young Designer of the Year Award along with The Walpole Award for British Design Excellence” ( About Alice). So what is it that makes the Temperley brand so appealing? Aside from exquisite fabrics and handcrafted embellishments, the pieces incorporate both bohemian and rock-and-roll influences, while still presenting as very feminine. This artistic synergy makes Temperley’s designs unique and recognizable. She has become a favorite among celebrities, including Eva Mendez, Demi Moore, Sarah
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1BUS25 Sample Report FORMAT - Alice Temperley THIS REPORT...

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