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Privacy? Use by children? Why is self-regulation
important? building your marketing plan
Your marketing plan will include a situation analysis
based on internal and external factors that are likely to
affect your marketing program.
1 To summarize information about external factors, create a table similar to Figure 3–2 and identify three trends
related to each of the five forces (social, economic, tech- nological, competitive, and regulatory) that relate to your
product or service.
2 When your table is completed, describe how each of
the trends represents an opportunity or a threat for your
business. CHAPTER 3 SCANNING THE MARKETING ENVIRONMENT APPLYING MARKETING KNOWLEDGE video case 3 Geek Squad: A New Business for a New Environment
“As long as there’s innovation there is going
to be new kinds of chaos,” explains Robert
Stephens, founder of the technology support
company Geek Squad. The chaos Stephens is
referring to is the difficulty we have all experienced trying to keep up with the many...
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This document was uploaded on 01/30/2014.
- Spring '14