8 to assist marketers in gathering data on the

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Unformatted text preview: ited States through 2025, gaining more than 6 million people in each state.8 To assist marketers in gathering data on the population, the Census Bureau has developed a classification system to describe the varying locations of the population. The system consists of two types of statistical areas: ● ● CHAPTER 3 SCANNING THE MARKETING ENVIRONMENT Generation Y is known as a savvy and demanding group of consumers who feel personally responsible for making a difference in the world. They also have an extraordinary optimism about their potential for fame and fortune. Rather than pursue traditional “corporate” jobs, however, many millennials are becoming entrepreneurs. Many Generation Y children grew up in families where their parents found it difficult to create a work–life balance. To avoid that conflict, this generation is attracted to new ventures where they can be their own boss. As management consultant Bruce Tulgan explains, “They want to create a custom life and create the kind of career that fits arou...
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This document was uploaded on 01/30/2014.

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