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/Volumes/203/MHBR060/ker10ch03 Many companies have adapted Internet-based technology internally to support their
electronic business strategies. An intranet, for example, is an Internet-based network
used within the boundaries of an organization. It is a private network that may or
may not be connected to the public Internet. Extranets, which use Internet-based technologies, permit communication between a company and its supplier, distributors, and
other partners (such as advertising agencies). COMPETITIVE FORCES
Alternative firms that could
provide a product to satisfy a
specific market’s needs The fourth component of the environmental scan, competition, refers to the alternative firms that could provide a product to satisfy a specific market’s needs. There are
various forms of competition, and each company must consider its present and potential competitors in designing its marketing strategy. Alternative Forms of Competition
LO5 Four basic forms of competition form a continuum from pure competition to...
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This document was uploaded on 01/30/2014.
- Spring '14