An intranet for example is an internet based network

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Unformatted text preview: h03 /Volumes/203/MHBR060/ker10ch03 Many companies have adapted Internet-based technology internally to support their electronic business strategies. An intranet, for example, is an Internet-based network used within the boundaries of an organization. It is a private network that may or may not be connected to the public Internet. Extranets, which use Internet-based technologies, permit communication between a company and its supplier, distributors, and other partners (such as advertising agencies). COMPETITIVE FORCES Alternative firms that could provide a product to satisfy a specific market’s needs The fourth component of the environmental scan, competition, refers to the alternative firms that could provide a product to satisfy a specific market’s needs. There are various forms of competition, and each company must consider its present and potential competitors in designing its marketing strategy. Alternative Forms of Competition LO5 Four basic forms of competition form a continuum from pure competition to...
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This document was uploaded on 01/30/2014.

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