As the focus moves from providing a new channel for

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: cus moves from providing a new channel for existing businesses to empowering individual consumers with customized products, suddenly the Web is all about you! You can create your own video and post it on YouTube, sell your photos on iStockphoto, build a social networking site on Ning, and publish your ideas at Blogger. How did this happen? The marketing environment changed! First, technologies such as high-speed Internet, high-resolution displays, and file-transfer software were developed. Second, the regulatory environment changed to allow the exchange and sale of copyrighted materials such as songs and movies. Third, competitive forces by companies such as Apple, Google, eBay, Microsoft, and Amazon gave the Web worldwide exposure. Finally, consumers changed. They are making it clear that they want “a tool for bringing together the small contributions of millions of people and making them matter.” The future promises to be even more exciting. Some experts are already talking about Web 3.0!1...
View Full Document

This document was uploaded on 01/30/2014.

Ask a homework question - tutors are online