Best buys consumer research indicates that women

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Unformatted text preview: change in social factors such as demographics and culture. In the past many electronics manufacturers and retailers focused primarily on men. Women, however, are becoming increasingly interested in personal computing and home entertainment, and, according to the Consumer Electronics Association, are likely to outspend men in the near future. Best Buy’s consumer research indicates that women expect personal service during the purchase and installation after the purchase—exactly the service Geek Squad is designed to provide. Our culture is also embracing the Geek Squad concept. If you follow television programming you may have noticed the series Chuck where one of the characters works for the “Nerd Herd” at “Buy More” and drives a car like a Geekmobile on service calls! Competition, economics, and the regulatory environment have also had a big influence on Geek Squad. As discount stores such as Wal-Mart and PC makers such as Dell began to compete with Best Buy and Circuit City, new services such...
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