This preview shows page 1. Sign up to view the full content.
Unformatted text preview: change in social
factors such as demographics and culture.
In the past many electronics manufacturers
and retailers focused
primarily on men.
Women, however, are
becoming increasingly interested in personal computing
and home entertainment, and, according to the Consumer
Electronics Association, are likely to outspend men in
the near future. Best Buy’s consumer research indicates
that women expect personal service during the purchase
and installation after the purchase—exactly the service
Geek Squad is designed to provide. Our culture is also
embracing the Geek Squad concept. If you follow television programming you may have noticed the series Chuck
where one of the characters works for the “Nerd Herd” at
“Buy More” and drives a car like a Geekmobile on service calls!
Competition, economics, and the regulatory environment have also had a big influence on Geek Squad. As
discount stores such as Wal-Mart and PC makers such as
Dell began to compete with Best Buy and Circuit City,
new services such...
View Full Document
- Spring '14