Campbell and its advertising agency agreed to

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: redients (e.g., noodles or chicken) to the surface. The FTC ruled that the advertising was deceptive because it misrepresented the amount of solid ingredients in the soup, and it issued a cease and desist order. Campbell and its advertising agency agreed to discontinue the practice. Future ads used a ladle to show the ingredients.33 Other laws have been introduced to regulate promotion practices. The Deceptive Mail Prevention and Enforcement Act (1999), for example, provides specifications for directmail sweepstakes, such as the requirement that the statement “No purchase is necessary to enter” is displayed in the mailing, in the rules, and on the entry form. Similarly, the Telephone Consumer Protection Act (1991) provides requirements for telemarketing promotions, including fax promotions. Telemarketing is also subject to a law that created the National Do Not Call Registry, which is a list of consumer phone numbers of people who do not want to receive unsolicited telemarketing calls. Finally, new laws such as the Children’s Online Priv...
View Full Document

This document was uploaded on 01/30/2014.

Ask a homework question - tutors are online