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Unformatted text preview: redients (e.g., noodles or chicken) to the surface. The FTC ruled that the
advertising was deceptive because it misrepresented the amount of solid ingredients in
the soup, and it issued a cease and desist order. Campbell and its advertising agency
agreed to discontinue the practice. Future ads used a ladle to show the ingredients.33
Other laws have been introduced to regulate promotion practices. The Deceptive Mail
Prevention and Enforcement Act (1999), for example, provides specifications for directmail sweepstakes, such as the requirement that the statement “No purchase is necessary to enter” is displayed in the mailing, in the rules, and on the entry form. Similarly,
the Telephone Consumer Protection Act (1991) provides requirements for telemarketing
promotions, including fax promotions. Telemarketing is also subject to a law that created
the National Do Not Call Registry, which is a list of consumer phone numbers of people
who do not want to receive unsolicited telemarketing calls. Finally, new laws such as the
Children’s Online Priv...
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This document was uploaded on 01/30/2014.
- Spring '14