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Unformatted text preview: nges in these forces can have a dramatic impact on marketing strategy. LO2 Demographics
Environmental forces affect
the organization, as well as its
suppliers and customers. Describing a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as demographics. Several organizations
such as the Population Reference Bureau and the United Nations monitor the world Suppliers Organization
• Marketing department
• Other departments
• Employees Customers Environmental forces
changes 60 Economic
• Alternative forms
• Small businesses Regulatory
• Laws protecting
• Laws affecting
• Self-regulation ker81063_ch03_058-077.indd Page 61 8/13/08 12:57...
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This document was uploaded on 01/30/2014.
- Spring '14