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Unformatted text preview: al change. Technology, the third
environmental force, refers to inventions or innovations from applied science or engineering research. Each new wave of technological innovation can replace existing
products and companies. Do you recognize the items pictured on the next page and
what they may replace? Technology of Tomorrow
Technological change is the result of research, so it is difficult to predict. Some of the
most dramatic technological changes occurring now, however, include the following:
● ● ● CHAPTER 3 SCANNING THE MARKETING ENVIRONMENT As consumers’ discretionary
income increases, so does
the opportunity to indulge
in the luxurious leisure travel
marketed by Cunard. Internet TV and mobile TV will become simple and available for most consumers.
Advances in nanotechnology, the science of unimaginably small electronics,
will lead to smaller microprocessors, efficient fuel cells, and cancer-detection
Touch-screen and gesture-based navigation technology will change how we interface with computers, phones, and most electronics.
Companies will begin building software datab...
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This document was uploaded on 01/30/2014.
- Spring '14