Chapter_3

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Unformatted text preview: al change. Technology, the third environmental force, refers to inventions or innovations from applied science or engineering research. Each new wave of technological innovation can replace existing products and companies. Do you recognize the items pictured on the next page and what they may replace? Technology of Tomorrow Technological change is the result of research, so it is difficult to predict. Some of the most dramatic technological changes occurring now, however, include the following: ● ● ● ● CHAPTER 3 SCANNING THE MARKETING ENVIRONMENT As consumers’ discretionary income increases, so does the opportunity to indulge in the luxurious leisure travel marketed by Cunard. Internet TV and mobile TV will become simple and available for most consumers. Advances in nanotechnology, the science of unimaginably small electronics, will lead to smaller microprocessors, efficient fuel cells, and cancer-detection sensors. Touch-screen and gesture-based navigation technology will change how we interface with computers, phones, and most electronics. Companies will begin building software datab...
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This document was uploaded on 01/30/2014.

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