Geek squad employees were called agents and wore

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: e, be friendly, use understandable language, and solve the problem. So, with just $200, Stephens formed Geek Squad in 1994. Geek Squad set out to provide timely and effective help with all computing needs regardless of the make, model, or place of purchase. Geek Squad employees were called “agents” and wore uniforms consisting of black pants or skirts, black shoes, white shirts, black clip-on ties, a badge, and a black jacket with a Geek Squad logo to create a “humble” attitude that was not threatening to customers. Agents drove black-and-white Volkswagen Beetles, or Geekmobiles, with a logo on the door, and charged fixed prices for services, regardless of how much time was required to provide the service. The “house call” services ranged from installing networks, to debugging a computer, to setting up an entertainment system, and cost from $100 to $300. “We’re like ‘Dragnet;’ we show up at people’s homes and help,” offers Stephens. “We’re also like ‘Ghostbusters,’ and there’s a pseudogovernment feel to it like ‘Men in Black.’” In 2002, Geek Squad was purchased by leading consum...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online