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Unformatted text preview: ay this logo on their
/Volumes/203/MHBR060/ker10ch03 guidelines have generally worked well. There are two problems with self-regulation,
however: noncompliance by members and enforcement. In addition, if attempts at selfregulation are too strong, they may violate the Robinson-Patman Act. The best-known
self-regulatory group is the Better Business Bureau (BBB). This agency is a voluntary
alliance of companies whose goal is to help maintain fair practices. Although the BBB
has no legal power, it does try to use “moral suasion” to get members to comply with
its ruling. The BBB recently developed a reliability assurance program, called BBB
Online, to provide objective consumer protection for Internet shoppers. Before they
display the BBB Online logo on their website, participating companies must be members of their local Better Business Bureau, have been in business for at least one year,
have agreed to abide by BBB standards of truth in advertising, and...
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- Spring '14