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might significantly affect this company’s future business,
and then propose how Gerber might respond to these
2 Describe the new features you would add to an
automobile designed for consumers in the 55+ age group.
In what magazines would you advertise to appeal to this
3 New technologies are continuously improving and
replacing existing products. Although technological
change is often difficult to predict, suggest how the
following companies and products might be affected by the Internet and digital technologies: (a) Kodak cameras
and film, (b) American Airlines, and (c) the Metropolitan
Museum of Art.
4 In recent years in the brewing industry, a couple of
large firms that have historically had most of the beer sales
(Anheuser-Busch and Miller) have faced competition from
many small “micro” brands. In terms of the continuum of
competition, how would you explain this change?
5 Why would Xerox be concerned about its name
6 Develop a “Code of Business Practices” for a new
online vitamin store. Does your code address adver...
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This document was uploaded on 01/30/2014.
- Spring '14