It takes time to read the manuals continues stephens

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Unformatted text preview: changes in our environment, particularly those related to computers, technology, software, communication, and entertainment. Generally, consumers have found it difficult to install, operate, and use many of the electronic products available today. “It takes time to read the manuals,” continues Stephens. “I’m going to save you that time because I stay home on Saturday nights and read them for you!” THE COMPANY The Geek Squad story begins when Stephens, a native of Chicago, passed up an Art Institute scholarship to pursue a degree in computer science. While Stephens was a computer science student he took a job fixing computers for a research laboratory, and he also started consulting. 75 ker81063_ch03_058-077.indd Page 76 8/13/08 12:57:18 AM user ker81063_ch03_058-077.indd Page 76 8/13/08 12:57:18 AM user He could repair televisions, computers, and a variety of other items, although he decided to focus on computers. His experiences as a consultant led him to realize that most people needed help with technology and that they saw value in a service whose employees would show up at a specified tim...
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