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Unformatted text preview: changes in our environment, particularly those related
to computers, technology, software, communication,
and entertainment. Generally, consumers have found it
difficult to install, operate, and use many of the electronic products available today. “It takes time to read the manuals,” continues Stephens. “I’m going to save
you that time because I stay home on Saturday nights
and read them for you!” THE COMPANY
The Geek Squad story begins when Stephens, a native of
Chicago, passed up an Art Institute scholarship to pursue
a degree in computer science. While Stephens was a
computer science student he took a job fixing computers
for a research laboratory, and he also started consulting. 75 ker81063_ch03_058-077.indd Page 76 8/13/08 12:57:18 AM user
ker81063_ch03_058-077.indd Page 76 8/13/08 12:57:18 AM user He could repair televisions, computers, and a variety of
other items, although he decided to focus on computers.
His experiences as a consultant led him to realize that
most people needed help with technology and that they
saw value in a service whose employees would show up
at a specified tim...
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This document was uploaded on 01/30/2014.
- Spring '14