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Unformatted text preview: ace on business For any organization, the marketing and broader business decisions are constrained,
directed, and influenced by regulatory forces. Regulation consists of restrictions state
and federal laws place on business with regard to the conduct of its activities. Regulation exists to protect companies as well as consumers. Much of the regulation from the
federal and state levels is the result of an active political process and has been passed to
ensure competition and fair business practices. For consumers, the focus of legislation
is to protect them from unfair trade practices and ensure their safety. Protecting Competition
Major federal legislation has been passed to encourage competition, which is deemed
desirable because it permits the consumer to determine which competitor will succeed
and which will fail. The first such law was the Sherman Antitrust Act (1890). Lobbying
by farmers in the Midwest against fixed railroad shipping prices led to the passage of
this act, which forbids (1)...
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- Spring '14