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Unformatted text preview: companies are creating new concepts that appeal to the younger
market. Surveys of Generation X travelers indicate they want casual, tech-friendly
lodging with 24-hour access to food and drinks, so Hyatt Corporation is building Generation X Members of the U.S. population
born between 1965 and 1976 Which generational cohorts
are these three advertisers
trying to reach? 62 ker81063_ch03_058-077.indd Page 63 8/13/08 12:57:07 AM user
ker81063_ch03_058-077.indd Page 63 8/13/08 12:57:07 AM user /Volumes/203/MHBR060/ker10ch03
/Volumes/203/MHBR060/ker10ch03 Marketing Matters > > > > entrepreneurship
Generation Y Is Becoming a Generation of Entrepreneurs! Generation Y The 72 million Americans
born between 1977 and 1994 pany named Mophie that makes cases, armbands, and belt
clips as iPod accessories. The success of the company has
attracted $1.5 million in venture capital, but more importantly for Kaufman, it allows him to have a job that he likes.
Similarly, Sheena Lindahl used her interest in creating her
own career to start a business called Extreme Entrepreneurs...
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- Spring '14