Unformatted text preview: s changing at an extraordinary pace and each new change provides more customization and convenience for you. If you use MySpace.
com, Del.icio.us, Secondlife, or any one of hundreds of new products on
the Web you are already part of the new world of the Web!
Not long ago the Web simply provided a modern channel for traditional businesses. Music led the way with file-sharing services such as
Napster and eventually online stores such as iTunes. The entire entertainment industry followed by offering books, movies, television, radio,
and photography on the Web. The digital revolution allowed all of these
businesses to benefit from the technical aspects of the Web.
Now the term Web 2.0 is used to describe the changes in the World
Wide Web that reflect the growing interest in collaboration, open sharing of information, and customer control. Many products and services
such as podcasts, weblogs, videologs, social networking, bookmarking,
wikis, folksonomy, and RSS feeds are already available, and many more
are in development.
As the fo...
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- Spring '14
- Marketing, Household income in the United States, Sherman Antitrust Act, ker81063_ch03_058-077.indd Page