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Unformatted text preview: as in-home installation were needed to create value for customers. Now, just as changes in competition created an opportunity for Geek Squad, it is also
leading to another level of competition as Circuit City has
introduced its own computer support service called Firedog, Dell has introduced Dell-On-Call, and cable companies are offering their own services. The economic situation for electronics continues to improve as prices decline
and median income in the United States, particularly for
women, is increasing.
In 2007, consumers
purchased 16 million
high-definition televisions, but household
penetration is still
below 40 percent. Finally, the regulatory
to change with respect
to electronic transfer
of copyrighted materials such as music and
movies and software.
Geek Squad must
monitor the changes to
ensure that its services
comply with relevant
/Volumes/203/MHBR060/ker10ch03 houses with high-speed cables and networking equipment
that Geek Squad agents can use to create ideal computer
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This document was uploaded on 01/30/2014.
- Spring '14