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Unformatted text preview: gy, time, and money in presenting to the public the
product, he is protected in this investment from misappropriation in pirates and cheats. This statement was made in connection with another product-related law, the Lanham
Act (1946), which provides for registration of a company’s trademarks. Historically, the
first user of a trademark in commerce had the exclusive right to use that particular word, 71 ker81063_ch03_058-077.indd Page 72 8/13/08 12:57:15 AM user
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/Volumes/203/MHBR060/ker10ch03 Making Responsible Decisions > > > > > > > > ethics
Are Doppelgangers a First Amendment Right?
Have you seen an ad or a logo that looked like a familiar
brand but was slightly different? Some examples you might
be familiar with include a commercial for
Chevy Tahoe saying “global warming is
here,” and Starbucks logos that read “Evil
Empire” or “Frankenbucks Coffee.” These
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This document was uploaded on 01/30/2014.
- Spring '14