This statement was made in connection with another

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Unformatted text preview: gy, time, and money in presenting to the public the product, he is protected in this investment from misappropriation in pirates and cheats. This statement was made in connection with another product-related law, the Lanham Act (1946), which provides for registration of a company’s trademarks. Historically, the first user of a trademark in commerce had the exclusive right to use that particular word, 71 ker81063_ch03_058-077.indd Page 72 8/13/08 12:57:15 AM user ker81063_ch03_058-077.indd Page 72 8/13/08 12:57:15 AM user /Volumes/203/MHBR060/ker10ch03 /Volumes/203/MHBR060/ker10ch03 Making Responsible Decisions > > > > > > > > ethics Are Doppelgangers a First Amendment Right? Have you seen an ad or a logo that looked like a familiar brand but was slightly different? Some examples you might be familiar with include a commercial for Chevy Tahoe saying “global warming is here,” and Starbucks logos that read “Evil Empire” or “Frankenbucks Coffee.” These parodi...
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This document was uploaded on 01/30/2014.

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