Learning review 8 describe some of the recent changes

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Unformatted text preview: have committed to work with the BBB to resolve consumer disputes that arise over goods or services promoted or advertised on their site.35 7. The Act forbids monopolies, whereas the Act forbids actions that would lessen competition. learning review 8. Describe some of the recent changes in trademark law. 9. How does the Better Business Bureau encourage companies to follow its standards for commerce? LEARNING OBJECTIVES REVIEW LO1 Explain how environmental scanning provides informa- tion about social, economic, technological, competitive, and regulatory forces. Many businesses operate in environments where important forces change. Environmental scanning is the process of acquiring information about these changes to allow marketers to identify and interpret trends. There are five environmental forces businesses must monitor: social, economic, technological, competitive, and regulatory. By identifying trends related to each of these forces, businesses can develop and maintain successful...
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This document was uploaded on 01/30/2014.

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