Unformatted text preview: have committed
to work with the BBB to resolve consumer disputes that arise over goods or services
promoted or advertised on their site.35 7. The
Act forbids monopolies, whereas the
Act forbids actions that would lessen competition. learning review 8. Describe some of the recent changes in trademark law.
9. How does the Better Business Bureau encourage companies to follow its
standards for commerce? LEARNING OBJECTIVES REVIEW
LO1 Explain how environmental scanning provides informa- tion about social, economic, technological, competitive, and
Many businesses operate in environments where important
forces change. Environmental scanning is the process of acquiring information about these changes to allow marketers
to identify and interpret trends. There are five environmental forces businesses must monitor: social, economic, technological, competitive, and regulatory. By identifying trends
related to each of these forces, businesses can develop and
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This document was uploaded on 01/30/2014.
- Spring '14